How Trust, Emotions, and Facts Affect Personal Injury Verdicts

Web Admin - Monday, December 24, 2018
Inverness personal injury lawyer jury verdictSerious injuries, illnesses, and deaths happen every day. In many cases, these are unfortunate events that naturally occur in our imperfect world. However, there are times when a personal injury or wrongful death occurs as the result of another party’s negligence or misconduct. For example, a drunk driver may cause a collision that kills another person, or a business may fail to take reasonable precautions when manufacturing a product. In these situations, the party at fault has a civil responsibility to compensate the injured party for their damages. 

Juries Sometimes Award Huge Sums in Personal Injury Cases

Many, if not most, personal injury cases are resolved through an out-of-court settlement negotiated by lawyers. In some cases, however, the two sides cannot agree on the amount of damages that one party should pay to the other, so the case must go to trial. The verdicts in personal injury trials are often unpredictable, and they are sometimes dramatically large, as in these recent 2018 cases:

- An Indiana jury awarded $35 million to a man who was rendered a quadriplegic in a car crash caused by a drunk driver. 

- A Georgia jury awarded $1 billion to a young woman who was sexually assaulted by an armed security guard employed by her apartment complex.

- A San Francisco jury awarded $289 million, which was later reduced by a judge to $78 million, to a man whose cancer was caused, according to the court’s verdict, by Roundup weedkiller.

How Attorneys Build a Convincing Case for a Large Verdict 

What factors convince a jury to rule in favor of an injured person and to award large amounts of compensatory and punitive damages? This is a hard question to answer definitively, but there are several factors that play a role. An experienced personal injury lawyer knows how to leverage these factors and use them to construct a compelling combination of factual evidence and emotional arguments for a jury trial.

One factor is that jurors seem to be less offended today by plaintiff requests for multi-million dollar verdicts and more willing to award them. Court-watchers speculate that American citizens have been affected by the barrage of online stories highlighting exorbitant professional athlete contracts, lottery jackpots, and the huge gap that has developed between CEO compensation and worker wages. As a result, jurors tend to believe that a corporate defendant can easily afford a large payout and must be made to feel the pain of their mistakes through punitive damages, and that the injured party deserves the compensation. 

Another factor is more widespread feelings of anger and distrust against “the elite.” Part of this stems from the growing division between the highest-paid and the lowest-paid workers in America. This has caused more anger and distrust toward the leadership of large corporations, who are viewed as getting rich at the expense of their workers. Also, with so much “fake news” going around on social media, people are becoming more distrustful in general. In some cases, jurors even distrust the injured person’s attorney and increase their award to the injured person just to “make sure they are taken care of” after the plaintiff’s attorney takes their share of an award.

Short attention spans are a third variable that personal injury lawyers must increasingly take into account when developing their trial arguments. Younger generations do not have the patience to sit through days of oral testimony by technical experts. Attorneys need to use more graphics, videos, and even virtual reality recreations of an accident scene in order to make testimony more compelling and impactful to jurors. 

Attorneys must also be sensitive to the way the injured person is portrayed and the way their story is told. Juries who are emotionally touched by a well-told story can be swayed toward one side or the other. For example, when jurors see that the injured party is part of a likeable, hard-working family that they can relate to, they are more likely to favor the injured party. The injured person’s attorney may also encourage jurors to look at the injured person and think, “What if it were me?” When such feelings are strong enough, they can cause jurors to override arguments that the defendant acted according to reasonable standards of care.

Consult a Des Plaines Personal Injury Attorney  

If you have been injured through another person’s or corporation’s negligence or wrongdoing, you could have grounds for a personal injury lawsuit and be eligible to receive compensation for your injuries. The first step is to discuss your case with an experienced Barrington personal injury lawyer. The attorneys of Drost, Gilbert, Andrew & Apicella, LLC have decades of experience obtaining due compensation for our clients in personal injury and wrongful death cases. Contact us at 847-934-6000 to schedule a free consultation.

Ken ApicellaAbout the Author: Attorney Ken Apicella is a founding partner of DGAA focusing in the areas of personal injury, employment, insurance coverage disputes, and civil litigation. Ken earned his J.D. from DePaul University College of Law in 1999. He has been named a SuperLawyers Rising Star and a Forty Illinois Attorneys Under Forty to Watch. Ken has written and lectured for the Illinois Institute for Continuing Legal Education and regularly serves as a moderator at Northwest Suburban Bar Association's Continuing Legal Education seminars.


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